Tuesday, May 26, 2020
Finding Good Narrative Essay SamplesGood narratives are the backbone of any successful essay, so finding good narrative essay samples is essential. The problem is that the more research you do to find them, the harder it is to find them.There are many websites online where you can browse through the various essay samples, many of which contain the same samples but for different reasons. Not only do they differ in terms of subject matter, the wording, and even the number of sentences, but they vary significantly in the style and content of the document.These sample essays are from various authors and have been collected from different places. This is why they may be so varied in style and content. One way to ensure that the writing samples are of the same quality is to browse through the writing samples and see if the formatting matches the style of the essay being copied.If a writer copied another writer's work but used a different set of words, then there should be no problem with t he original work matching the formatting. For example, if a writer copies from someone else's work, then he should also copy the same wording that you would use. On the other hand, if a writer copies something different from another writer, then the quality of the piece may be suspect.However, if you're unable to find the perfect examples of the writing, you can always copy someone else's essay, but then only use the best of the sample documents. If your experience and style of writing differ from that of the original writer, you will have a better chance of getting something you'll be happy with. It's important to remember that essays are pieces of writing, so any writer that you use should be able to utilize the same level of creativity.Good narrative essay samples are always available. All you need to do is go online and locate a reputable resource. Remember that there are some sites that are actually fake, and you can get ripped off, but there are many good resources where you c an locate the best story and knowledge for your essay.Using the internet can help you locate the right place to begin your research. Good stories and information are what you need, so find what you need online and start working.
Saturday, May 16, 2020
The Clarinet Describing something, especially when your audience doesnÃ¢â¬â¢t know anything about it, is a very difficult task though it is not impossible. However, if you possess some practical experience with the thing you describe, and if you have a vibrant imagination, the process could turn out to be artistic and it would offer a unique experience for the audience. For example, a layman would describe a football as a spherical object, filled with air, which is light in weight. But a talented footballer will also be able to explain to the listener how its touch feels against his feet. Similarly, as I have been a musician since I was twelve, and because of my deep passion for it, describing the musical instrument Ã¢â¬ËclarinetÃ¢â¬â¢ appears to be a simple objective for me to accomplish. Most of the people are very fond of clarinetÃ¢â¬â¢s music, but many dont really know much about this instrument. But I hope to describe it in such a manner that a pretty good idea of the same could emerge in my readersÃ¢â¬â¢ mind. The clarinet is an instrument from the woodwind family. We will write a custom essay sample on The Clarinet or any topic specifically for you Only $17.96 $11.86/pageorder now It acquires its name from the word clarino, which means a particular type of Ã¢â¬ËtrumpetÃ¢â¬â¢ and prefixed to net which means Ã¢â¬ËlittleÃ¢â¬â¢. Thus the word Ã¢â¬ËclarinetÃ¢â¬â¢ can be taken to mean as Ã¢â¬Ëa little instrument which sounds almost like trumpet. Ã¢â¬â¢ The woodwind family has three branches, and each has a different source of sound. The sounds are made in clarinet through the vibrations that are made by blowing air across the top of this instrument, across a single reed or in some cases across two reeds. The reed is clamped to a mouthpiece at the top of the instrument and vibrates against the mouthpiece when air is blown between the reed and the mouthpiece. In cases where two reeds are tied together and used in a clarinet, such instruments are known as double reed clarinets. The clarinetÃ¢â¬â¢s body is slender and long, and it accommodates some metal keys which can be pressed to play different notes. Made from wood, the clarinet produces a fluid sound when air is blown between the reed and the mouthpiece. Most of the clarinetists buy manufactured reeds while some of them make their own. The acoustics perfection of the instrument depends on the quality of the reeds. Therefore, the selection of the right reed is of crucial importance in producing good music. Therefore, in order to sustain quality, clarinetists change their reed at least twice every month. There are several types of clarinets that differ in sizes and pitches. Most of the musicians consider them as the largest in the instrument family. Clarinets come in more than two dozen types. Some of them are rare while others are no longer in use; but they still are recognized as one of the instrument types. Out of the different types, some have four parts and some others have five, depending on the function of the instrument. The body of the clarinet is provided with seven holes which are covered by fingertips. The rest are opened or closed with a set of complicated keys. By pressing the metal keys with fingers of both hands, the player has the facility to play many different notes in quick succession. Clarinet has no specific color; but the most popular and commonly found is the black colored clarinets. During the early stages of the 20th century clarinets were used to be made in metal. Later on, the trend shifted to replacing the metal body with wood. African hardwood is the m ost preferred wood in the manufacture of clarinets. However, there is another variety called the Ã¢â¬Ëgreen line clarinetÃ¢â¬â¢ which is made from a composite of wood powder and carbon fiber. Being a flat soprano clarinet player from the age of twelve, I have developed a deep love and fascination for the instrument. I also have an emotional connection with the clarinet because it was gifted to me by my parents. It possesses such elegance and charm that makes me want to look at it and touch it everyday. The sound of the clarinet has a graceful cadence that can capture anybodyÃ¢â¬â¢s attention and force them to be passionate about it. Clarinet is often used in ballads, blues, jazz and many other types of music. It is the kind of instrument that will command your concentration once you start listening to someone playing it. I will always cherish possessing the clarinet I received as a gift from my parents. I presume my brief description of the instrument has given you an idea about the nature of its grandeur. There is no doubt that clarinet has been, and will remain for times to come, the best instrument in the woodwind family. It is mellow like the moonlight; yet cadent like the flowing water.
Wednesday, May 6, 2020
Infidelity is one of the most challenging issues that come up in marital therapy for the simple fact that it usually layers a major issue (the infidelity) over other major issues (finances, intimacy, communication) and each layer involves a unique and, at times, competing set of interventions. The latter grouping is usually very receptive to skills work; once capacity to work through the issues within the couple is developed the problems or issues facing the couple tend to create less distress in the relationship or are resolved, although the issue around intimacy tends to be a bit more complicated. When infidelity is thrown into the mix these other issues are typically not seen as the priority by one or both spouses and even discussing these underlying factors can prove difficult as the infidelity typically acts as a contagion. There are a few general rules of thumb I go over with spouses who are in marital therapy and are struggling with the issue of infidelity. Understand that some of the points below assume a typically ordinary home environment (absence of violence or abuse) and speak to the earlier phases of treatment. Another thing to keep in the back of your mind is that I dont recommend divorce, thats not my call and once a decision is made to go in that direction I view my role in helping the couple as pretty much over. I might recommend separation but that really only comes up when aggression appears to be escalating, there is a history of violence (prior toShow MoreRelatedAnalysis Of The Movie Bill Cosby 1572 Words Ã |Ã 7 PagesBarbara Bowman wrote an essay, about her experience with Bill Cosby for Washington Post online on November 13th, 2014. She explains how the relationship started off harmlessly. He had a TV show and she was a 17 year old aspiring model so he gave her tips and they bond ed over the industry. The first time he assaulted her was at his home in New York City, where he had invited her to dinner. Ã¢â¬Å"I blacked out after having dinner and one glass of wine [Ã¢â¬ ¦]. When I came to [Ã¢â¬ ¦] Cosby was looming over me. IÃ¢â¬â¢mRead MorePeer Pressure2910 Words Ã |Ã 12 Pagesof nuclear weapons fuel a third world war? Ã¢â¬ ¢ Quarter life crisis is the new midlife crisis? Ã¢â¬ ¢ Is the world going to end in 2012? Ã¢â¬ ¢ US military involvement in Iraq has done more good than harm. Ã¢â¬ ¢ Is co-habitation the replacement for marriage? Ã¢â¬ ¢ Human cloning should be allowed. Ã¢â¬ ¢ Will there be another Holocaust? Ã¢â¬ ¢ Do newborn babies remembers their past life? Ã¢â¬ ¢ Media consolidation: pros and cons. Ã¢â¬ ¢ Should same-sex partners have the same rights as heterosexuals? Read MoreHome Economics and Livelihood Education for College7320 Words Ã |Ã 30 PagesLatin: familia) is a group of people affiliated by consanguinity, affinity, or co-residence. In most societies it is the principal institution for the socialization of children. Extended from the human family unit by biological-cultural affinity, marriage, economy, culture, tradition, honour, and friendship are concepts of family that are physical and metaphorical, or that grow increasingly inclusive extending to community, village, city, region, nationhood, global village and humanism. There areRead MoreDeveloping Management Skills404131 Words Ã |Ã 1617 Pagesmodel, described in the Introduction. Based on the positive feedback weÃ¢â¬â¢ve received from teachers and students we can state with confidence that the form of active learning pioneered in this book is a proven pedagogy for management skill mastery. Tips for Getting the Most Out of This Course Whether you are an undergraduate or MBA student, or an experienced manager, based on our years of teaching management skills here are some suggestions for making this course a personally meaningful learning
Tuesday, May 5, 2020
Question: Discuss about the Aboriginal Mental and Physical Well Being. Answer: Introduction This essay aims to address the statement given in The Constitution for theNational Aboriginal Community Controlled HealthOrganization(NACCHO, 2011, p. 55). The essay will center round the different strategies to ensure culturally safe and spiritual wellbeing in the patient. In support of this statement I have provide with strategies that can cover the gap between the indigenous and the westernized health care. I have also made sure that my strategies do not hamper the cultural safety of the aboriginals. The later part of the discussion addresses the importance of the collaborative care approach for the aboriginals. In order to analyze the statement in The Constitution for theNational Aboriginal Community Controlled HealthOrganization(NACCHO, 2011, p. 55), it is important to understand social barriers that prevent the indigenous people to get a proper health care. The aboriginal people have a varied range of cultural beliefs that does not align with the Westernized concept of the non indigenous Australian population. The Indigenous people have a belief that health is related to maintenance of the life balances (Taylor Guerin, 2010, p.123). They are deeply connected to their tradition and culture and believe in the traditional methods of treatment. Different researches say that the aboriginals and the Torres Strait Islanders experience a very low standard of health compared to that of the non aboriginals. The reason behind this is multifactorial. The factors contributing to this inequality of health services are the racism, socio economic status, poverty, disempowerment, discrimination and dispossession (Wepa 2015, p.22). The health care services provided by the government often do not meet the health care requirements of the aboriginals. The aboriginal community health services have developed in order to reach out to the aboriginals. This organization is managed by the local indigenous community, by an elected board of directors. As state governments have refused to provide any financial support, arguing that the aboriginals have access to the mainstream care, The ACCH has been thriving entirely upon the donations. ACCHS (Aboriginal community controlled health service) is a health care service provided to the aboriginal Australians. The ACCHS aimed at providing primary care to the aboriginals. Currently over a hundred community exists in Australia providing physical as well as spiritual support to the aboriginal people (Swan Raphael, 2006). In order to address spiritual well being in the aboriginals The Prime minister has taken Close the gap policy framework. This framework had 6 specific goals whic h include the life expectancy gap in a generation, accessing education to all the aboriginal children, reducing the gap in reading, writing and numeracy accomplishment for children and reducing the gap for Indigenous students in Year 12 attainment or equivalent attainment rates by 2020; and lessen the gap in service outcomes between Indigenous and non-Indigenous Australians in a decade. The National aboriginal Torres Strait islanders plan has been established by the Australian government in order to fill the gaps in the health outcome with the aboriginal people. This plan has been established in 2008, for tackling the health parities faced by the indigenous people (Best, 2009 p.25). The visions of this plan are to make the Australian system free of racism and inequality and such that all the Torres strait Islanders get high quality, effective and affordable services. The different principles of this plan are 1. The health inequality and the human rights. 2. Partnership 3. Accountability 4. Control of diseases in the Aboriginal and the Torres Strait Islander community (Swan Raphael, 2006. p.24). The Priorities of the plan is to continuously strive to improve the appropriateness, accessibility and impact. The strategy of this plan is to provide a robust, strong and vibrant effective community controlled health sector. Evidence based care has to be practiced in order to provide a physical and emotional support to the aboriginals (Nielson et al. 2014.p.190-196). Care should be given such that the aboriginal mothers and the babies get appropriate amount of care. The organization should be able to look after the rate of the growth and the development of the aboriginal children, such that they grow into young healthy adults. It should be mentioned that most of the aboriginals do not rely on the non aboriginal way of treatment, due the trauma of the pas t experiences. The sense of racism, loss of values prevents the aboriginals from approaching the westernized healthcare. The health care policy is continuously to build the environment of trust with the aboriginal people (Taylor Guerin, 2010, p.123). The aboriginal health care plan played a major role in a responsive and strong healthcare system in Australia. The aboriginal healthcare pan had mainly focused on the detection and the management of the chronic diseases in the aboriginals. The challenges for the South Australian health involve engagement of the aboriginal community in their own care. The innovation of the The Health in All Policies, is one specific high level approach which helps to form an innovative multi-level and innovative policy development (King, Smith Gracey, 2009). This initiative is being incorporated to improve health outcomes in the young Aboriginal population All these strategies can not only bring about better outcomes in their physical well being but will also help in their overall improvement over the years. It has already been mentioned that in most of the cases the aboriginals do not like getting westernized health care facilities out of the incidents that have happened to them in the past (Durey 2010, p.44). Therefore it is necessary to build a conducing environment for them so they get access to the health facilities. In most of the cases improved health care settings are not available in remote places. As a nurse it is necessary for us to reach out our hands to them, so they get access to proper life saving medications and other treatments. It is reported that aboriginal students and teenagers often suffer from racist statements in schools and colleges, it should be noted that these shameful incident can leave emotional scars on the brain of those teenagers, which might ultimately hamper their progression in personal and professional life (Baker 2012, p.144). One important aspect of a nurse is the acceptance of diverse cultures in a non biased way. According to Best (2009), cultural safety comes from the understanding of a culture. Often indigenous people are faced with institutional racism (Best 2009.p.256). As a nurse in my institution I should understand their ritual, cultural beliefs and should slowly make them understand the importance of the westernized treatments. It should be kept in mind that health is dependent on the culture of any society. It is the culture that maintains and defines health (Baba et al. 2014, p.56). I have often come across aboriginal patients with mental health illness. It is quite challenging for me to deal with the patients family with different cultural beliefs. A proper client- therapist relationship can increase their reliability on us and help in adherence to the therapeutics. I have disseminated and encouraged my peer nurse to set up programs involving the indigenous patient and their families, where indigenous health care professionals will also be present to represent the aboriginal culture. A collaboration of different m embers of a health care setting is required to achieve the goals. The healthcare service provided by my organisation should not only be restricted to giving medications, but should also be able to impart knowledge regarding the importance of maintenance of health. Mobile dispensaries can be set up or clinical camps can be organized for the people who cannot reach out to us. A team work from my organization would be able to accomplish this. My treatment should entirely focus on providing safe care to the children and the teenagers, holistic care to the elderly persons and mothers. Although the Australian government is continuously trying to provide an equable care to the aboriginals, they still face with racism and negligence. The aboriginals do not get suitable Medicare facilities and their socio-economic status does not permit them to access the expensive westernized healthcare. Therefore the potential health strategy should also focus on the cost effectiveness; otherwise it wont be reachable to all the strata of the society. Furthermore maintenance of the cultural safety can close the gap between the indigenous and the non indigenous health care (King et al. 2009, p.76-85). For having a good health, it is important for the aboriginals to shape up the society. It is our duty to identify the different social determinants of aboriginal health. Addressing this social determinants would bring about improve health in the aboriginals (Carson et al.2007). As I have already mentioned about the equable Medicare system which would help in stopping the discrimination, further more maintenance of cultural safety would increase their dependence on our treatment. It can be concluded from the above essay that the constitution of The Constitution for theNACCHO rightly says that to promote health to particular community, it is necessary to identify the social determinants and cater to the physical as well as spiritual well being of the patient. The National aboriginal Torres Strait islanders plan has been established by the Australian government in order to fill the gaps in the health outcome with the aboriginal people. A proper collaborative plan like setting up mobile dispensaries and programs can bring about better outcomes in health. References Baba, J.T., Brolan, C.E. Hill, P.S., 2014. Aboriginal medical services cure more than illness: a qualitative study of how Indigenous services address the health impacts of discrimination in Brisbane communities.International journal for equity in health,13(1), p.56. Baker, J., 2012.Theorising Survival: Indigenous Women and Social and Emotional Wellbeing. Post Pressed.pp.144 Best, O., 2009. Aboriginal and Torres Strait Islander Nursing and Midwifery Strategy 2010-2012.p.245 Carson, B., Dunbar, T., Chenhall, R.D. Bailie, R., 2007.Social determinants of Indigenous health. Allen Unwin. Durey, A., 2010. Reducing racism in Aboriginal health care in Australia: where does cultural education fit?.Australian and New Zealand Journal of Public Health,34(s1). King, M., Smith, A. Gracey, M., 2009. Indigenous health part 2: the underlying causes of the health gap.The Lancet,374(9683), pp.76-85. Nielsen, A.M., Alice Stuart, L. Gorman, D., 2014. Confronting the cultural challenge of the whiteness of nursing: Aboriginal registered nurses perspectives.Contemporary nurse,48(2), pp.190-196. Rigby, W., Duffy, E., Manners, J., Latham, H., Lyons, L., Crawford, L. and Eldridge, R., 2011. Closing the gap: Cultural safety in Indigenous health education.Contemporary Nurse,37(1), pp.21-30. Swan, P. Raphael, B., 2006. Ways forward: national Aboriginal and Torres Strait Islander mental health policy.pp. 24 Taylor, K. Guerin, P., 2010.Health care and Indigenous Australians: cultural safety in practice. Macmillan Education AU. pp. 123 Wepa, D. ed., 2015.Cultural safety in Aotearoa New Zealand. Cambridge University Press.pp.22 WHO Commission on Social Determinants of Health and World Health Organization, 2008.Closing the gap in a generation: health equity through action on the social determinants of health: Commission on Social Determinants of Health final report. World Health Organization.
Thursday, April 16, 2020
Introduction For the last one decade, Senseo has been an important contributor to the coffee appliances business. The company breakthrough in coffee pod machine has enabled consumers to make quality coffee faster than before (Hollensen, 2010, p.140). Small size and ease of use from Senseo system helps in making the necessary coffee cup. Many households today rely on Senseo automated coffee pod machine.Advertising We will write a custom case study sample on Senseo: Creating Competitiveness through an International Alliance specifically for you for only $16.05 $11/page Learn More The company highlights the coffee pod machine and coffee pods as the ensuing unique value adds in the current global market. These are products that can rapidly obtain, analyze and take action on real-time data inputs. For the products such as coffee pods, Senseo is a market leader in many European countries while it also serves other foreign markets in America continent. The unce rtainties associated with each market are different and part of the Senseo story. The constant adaptation of products and business strategies are defining features of Senseo as a business. This is an important accomplishment of the firm especially when it comes to international expansion. The stiff competition in the global coffee market suggests the need for strategic entry into foreign markets in order to increase the market share (Hollensen, 2010, p.142). Beginning with the development of the patented coffee machine and brewing process in 2001 and extending to Senseo one-of-a-kind coffee ponds, international marketing initiatives have been considered by Senseo as the key to business success. The international alliance between Philips and Douwe Egberts is not just incremental gain but performance gain of an order of magnitude. Concurrently, Senseo has long invested in international market expansion which is another imperative part of this case. Senseo is the result of the partners hip between electronics expert Philips and coffee roaster Douwe Egberts both of which have a degree of autonomy (Hollensen, 2010, p.139). Royal Philips Electronics is based in Netherlands while Douwe Egberts is based in Denmark.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Both of these firms have expanded internationally with substantial brand recognition across the world. This case study is focused on the competitive advantage created through this alliance and the spirit of expansion is reflected in the performance of Senseo in presence of determined competitors. Global market environment The global coffee products market is becoming increasingly saturated. This is because of the increasing number of companies which are venturing into the industry. One of the factors that are contributing to this rapid growth is the increasing distribution of me-too products. This section gives a comprehensive of the coffee products market environment through PEST analysis. PEST analysis Political factors In order for Senseo to operate in the international market, it went through an important strategic alliance. This process of partnering exposed the company to various political factors across different economies. Government stability is a major factor that affects the company business. According to Cavusgil et al (2009), firms intending to enter new market encounter country risks including political risk which refers to the stability of the target country government. Expansion to these markets put the company under these political risks. The success of Senseo in many European countries can be attributed to the political stability of these countries. Thus the firm should reconsider this issue when entering emerging markets in future. In addition, governmental trade laws and regulation are key factors influencing Senseo international business. Between 2001 and 2007, the compa ny success was accelerated by the patented pod machine (Hollensen, 2010, p.141). However, the ccompany has to cope with new environments where such laws do not apply. There are also different intellectual property rights within these environments though Senseo can take the advantage of the alliance as the basis to mitigate any risk associated. Export laws affect the business in that Douwe Egberts has to abide with such legal requirements when exporting the coffee used to make coffee pods.Advertising We will write a custom case study sample on Senseo: Creating Competitiveness through an International Alliance specifically for you for only $16.05 $11/page Learn More Economic The potential markets for Senseo products include the developed and emerging markets. In fact, the economic situation in the European countries where the company operates in terms of monetary issues is a major factor that drives Senseo. The economic trends in home countries of the par tners have also impacted on the business significantly. For instance, it has been reported that one third of the Dutch households own a Senseo machine and the number is expected to increase (Hollensen, 2010, p.140). This is partly because the country is economically stable and individual income is relatively high. Moreover, the fact that Senseo is operating in emerging markets such as the Chinese market suggests the influence of economic factors in these economies. According to Fedorova and Vaihekoski (2009), the major sources of risks in emerging markets are market segmentation and fluctuations in exchange rates (p.6). Single serve brewing concept is expected to impact most developing markets where disposable income has not reached sustainable level (Hollensen, 2010, p.138). Therefore, the economic growth in these markets will be a key driver of Senseo business in future. Socio-cultural factors International business are affected by changes in social environment either positively o r negatively (Baron, 2005, p.207). Senseo operates in several markets with varying social and cultural preferences. Cavusgil et al (2009) connote that cross cultural risk is a key challenge for internationalizing firms. The fact that European consumers have a special attachment to coffee is a major drive for success in the industry. Coffee is consumed daily by all members in a typical European family. Essentially, the international growth of Senseo can be directly related to increasing demand of a faster way to make a cup of coffee. Furthermore, the population has been increasing throughout the decade leading to increase in coffee consumption (De Mooij, 2010, p.71). The new generation is looking for the easiest and convenient lifestyle thus embracing new technologies with both hands. For Senseo and other coffee pod machine marketers, this group forms the largest segment.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Indeed, the typical owner of such a machine is 40 years or below suggesting the significance of the younger generations (Hollensen, 2010, p.140). Therefore, it appears that the high birth rates in potential markets are a factor that can influence the industry as long as it meets the expected lifestyle standards. Technological factors In the last one decade the world has experienced massive technological developments. These changes have been part of the success factors for Senseo. Senseo coffee pod machine is a technological breakthrough that has built consumer intimacy. The company has also sort to differentiate the products through the adoption of new technologies for their products as reflected in the new model machine. Competitors such as Nestle and Melitta Unternehmensgruppe Bents KG have continued to introduce new machines with added technological features. Thus, the competition is somehow based on the technological capability of individual firms. Strategic fit analysis The mar ket environment indicates that Senseo is faced by a number of opportunities and challenges. For instance, the analysis shows that there is a high probability of the company experiencing an increment in the intensity of competition. On the other hand, economic stability and growth coupled with social trends represents an opportunity for Senseo to increase market share and profitability. The high rate of technological innovation presents an opportunity for Senseo to improve the competitive advantage through production of faster and high quality coffee pod machines. However, this is achieved when the company focuses on the core competencies and strengths to exploit the emerging opportunities while converting the weaknesses into strengths (Spence Kale, 2011). Core competencies According to Hitt, Ireland and Hoskisson (2011), firmsÃ¢â¬â¢ core competencies refer to the capabilities that form the accruing source of competitive advantage (p.82). Johnson, Scholes and Whittington (2008) ar e of the opinion that for a company capability to be considered as a core competency, it should be inimitable, unique, non-substitutable and valuable (p.4). In all operations, Senseo has managed to create a number of core competencies. First, Senseo has developed strong brands that have successfully penetrated the international market. The company has achieved this by forming a strategic business alliance with two important firms. The strong brand is accompanied by the strong brands of individual companies that form the alliance. As noted, creating an overall identity that transparently links coffee and appliance as part of single system and building consumer intimacy around this was the crucial building block to success (Hollensen, 2010, p.140). Secondly, Senseo has built a strong management team to suit the internationalization strategy. As Cavusgil et al (2008) noted the fundamental challenge facing the organizations entering international markets is centered on solving manageria l problems in these markets (p.5). Thus, the success of the company is directly connected to good management. Furthermore, the key people involved in managing such an alliance must have the personal skills to make it a success. SWOT analysis Strength To survive in the international market, it is vital to build a competitive advantage (Harrison John, 2009, p.61). Among the ways through which a firm can achieve this is by improving important strengths. In business operations Senseo has developed a strong brand image due to the effectiveness in designing and producing high quality coffee pod machines. The company has invested heavily on RD such that they produce new products ahead of market competitors. With characteristics of a strategic asset-seeking investment, Senseo has been able to promote long-term goals by reaping the advantages of the two partners (Dunning Lundan, 2008, p.73). The implementation of effective technology enables the company to produce high quality products. Th is satisfies the needs and wants of the consumers in the target markets especially those in European and American countries. Weaknesses The major weakness for Senseo is the narrowed focus on Eastern Europe markets. Cavusgil et al (2009) highlight the importance of market research before a firm decides to enter foreign market. But, Senseo demonstrates failure in this respect as their target market is primarily European countries while other countries could promise better performance. In addition, Senseo has very few products in their portfolio which suggests limited market segments. Coffee appliances are many and the company should attempt to widen the product portfolio and probably enhance their competitive advantage. Opportunities The social changes being experienced in many countries present an opportunity to Senseo. For instance, the growth in population presents an opportunity for the company to increase the current customer base. In addition, the economic growth in some countri es is an opening to new markets. Emerging markets are said to offer greater market development opportunities than those in developed countries but with the offer of higher returns comes higher risks (Cavusgil et al, 2008). The high rate of technological innovation also presents an opportunity for Senseo to enhance global competitiveness. This arises from the fact that the company will be able to develop high quality coffee pod machines (Economist Intelligence Unit Limited, 2009, p.10). Threats Senseo faces intense competition from other multinational companies such as Nestle, Melitta, Tchibo and Aldi (Varga, 2010, p.5). The future success of the firm is threatened by the fact that these companies are also diversifying their products. Therefore, consumer bargaining power in international markets is increasing due to the wide range of products available for them. In addition, Senseo is threatened by low-cost followers from china who must enter the industry in future (Tsui Lau, 2002). In as much as the firm differentiates through the alliance, the low cost followers will never be discouraged as long as new technologies are in place. There could be the fear of the followers developing cheap coffee pod machines that consumers would consider to be better. More interesting is that the followers begin by entering the emerging markets on their way up while Senseo approach these markets from the top. Therefore, the firm is threatened by saturated markets in those emerging markets if the foreign investment comes at a later stage. Creating international competitiveness through core competences Product development has been a long-term priority for Senseo. When the company focused on coffee products to support market entry it needed to create value to customer through innovation and high quality products. In 2001 the company developed the first coffee pod machine that was geared towards the use of coffee pods produced by Douwe Egberts (Hollensen, 2010, p.140). As the machi ne was patented, Senseo was able to increase the market share due to the high demand of the product. Indeed, the company was able to sell more than 15 million coffee machines and more than 8 billion coffee pods in the first seven years (Hollensen, 2010, p.140). According to Uppsala model, the company gradually increased and intensified activities in neighboring markets as the demand increased. By mid-2007 it was estimated that the company sold over five million coffee pod machines in Germany. Currently, Senseo business depends on innovation as patents were revoked in many market environments. Competitors keep on bringing new products into the market thus forcing the company to heavily invest on RD. In 2007 the company launched a new model-the Senseo New Generation-with novel mechanism to accommodate larger cups and new features including insufficient water indicators, larger water reservoir and options allowing users to adjust water quantity (Hollensen, 2010, p.142). This breakthrou gh is a result of the strategic alliance that enables the company to control the development of both coffee pod machines and the coffee pods. The success of a strategic alliance depends on the benefits perceived by each partner especially if their brands are already recognized. In this regard, Senseo had to leverage the equity in the partnering brands in order to give credibility to the new brand (Hollensen, 2010, p.141). While competition may lead to adverse factors like reduced prices of the products, a partnership can succeed by relying on mutual performance (Wallace, 2001, p.859). For instance, when the prices of coffee pod machines went below production costs Senseo continues to succeed as the losses in machine sales are compensated by the profits from coffee sales. Internationalization Hollensen (2010) identifies three models that can define how organizations enter foreign markets namely network, transaction cost and Uppsala models. These models may depend on factors like the type of business; the nature of target markets; the position of the firm in terms of resources; and the corporation motive to include others. Network model is where the supplier develops a good relationship with the buyer and internationalizes in order to service the customer better from another location while depending on resources controlled by other firms. Transaction cost theory is when a firm enters a foreign market and creates activities internally instead of outsourcing especially through exports or foreign direct investment (Dunning Lundan, 2008, p.70). Uppsala model is about how firms gradually increase and intensify their activities in foreign markets by first gaining experience from home markets before proceeding to international markets. From the analysis of Senseo case study, it is evident that the entry strategy to foreign markets can be explained through Uppsala model. The initial market for the firm was the Scandinavian countries where the partners came from. As the demand for coffee pod machines increased in the neighboring markets of France and Germany, the firm would enter the markets. This is reflected in the market being concentrated within the Western part of Europe. Certainly, the single serve brewing concept has proved successful in Europe and the trend is still in the early stages in the U.S. and is yet to impact on developing countries (Hollensen 2010, p.138). In this respect, it would be worth to suggest that transaction cost model for internationalization would serve Senseo business better. This is because the company is well established and has vast resources that can be used to extend assumed business in other potential markets through Foreign Direct Investment (FDI). According to Cavusgil et al (2008), the fundamental challenge facing the firms entering international markets centers on solving managerial problems in these markets (p.5). But Senseo managers have proved to be competent enough such that they can be able to make eff ective decisions about how to mitigate the risks associated with Internationalization. In addition, there are many opportunities in the markets that the company is slack in operation. The American market is the largest in terms of coffee consumption while the Asian emerging markets have opportunities related to economic growth. As Dunning and Lundan (2008) connote, the company should engage market-seeking investment in order to exploit new market besides sustaining the existing one (p.70). In fact, competition in coffee pods machines is concentrated in European countries and moving away from these markets would suggest low competition. Therefore, Senseo should consider entering the emerging markets such as China, India and Brazil. While the developed markets are threatened by saturation, the emerging markets lack branded firms that offer coffee pod machines as well as the coffee pods and capsules. References Baron, D. 2005. Business and the surrounding environment. Journal of Policy Analysis and Management, Vol. 13 (1), pp. 205-208. Cavusgil, S. T., Knight, G., Riesenberger, J. 2008. International business. Upper Saddle River, NJ: Prentice Hall. Cavusgil, S. T., Knight, G., Riesenberger, J. Yaprak, A. 2009. Conducting market research for international business. Upper Saddle River, NJ: Prentice Hall. De Mooij, M. 2010. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Thousands Oak, CA: SAGE. Dunning, J. H. Lundan, S. M. 2008. Multinational enterprises and the global economy. London, UK: Edward Elgar Publishing. Economist Intelligence Unit Limited. 2009. Unlocking innovation in China: An economist intelligence unit report. Available at:Ã http://www.finfacts.ie/biz10/EIU-Innovation_China-Cisco.pdf . Fedorova, E. Vaihekoski, M. 2009. Global and local Sources of risk in eastern European emerging stock markets. Journal of Economics and Finance, Vol.59 (1), pp.1-19. Harrison, J. S. John, C. H. 2009. Foundations in Strategic Man agement. Florence, KY: Cengage Learning. Hitt, M., Ireland, D., Hoskisson, R. 2011.Strategic management: Competitiveness and globalization Concepts. Mason: South Western Cengage Learning. Hollensen S. 2010. Global Marketing: A decision oriented approach. Upper Saddle River, NJ: Pearson. Johnson, G., Scholes, K. Whittington, R. 2008. Exploring corporate strategy: Text cases. New York: FT/Financial Times. Spence, M., Kale, S. 2011. Optimizing the internal value chain: Principles and practices. Journal of Management Organization, Vol. 14 (2), pp. 193-206. Tsui, A., Lau, C. 2002. The management of enterprises on the PeopleÃ¢â¬â¢s Republic of China. Dordrecht: Kluwer Academic Publishers Group. Varga, M. 2010. Analyzing the Australian fashion industry according to PorterÃ¢â¬â¢s five forces. New York, NY: GRIN Verlag. Wallace, P. D. 2001. Encyclopedia of Ecommerce. New Delhi, India: Sarup Sons. This case study on Senseo: Creating Competitiveness through an International Alliance was written and submitted by user Abrielle Anthony to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Friday, March 13, 2020
5 Breakthrough Techniques For Running A High-Traffic Blog When you jump out of an airplane,Ã youÃ better have a plan ready. Step one is a parachute, and step two is learning how to hit theÃ ground. Paratroopers have aÃ technique for this that allows them toÃ land safely. They call it a PLF (parachute landing fall). It goes like this: US Department of the Army manual, Public domain Balls of the feet Heels of the feet Side of the thigh Side of the hip, or buttocks Back of the shoulder blades Make sense right? Theres nothing like easing into it. Now, what about your blog? A blog launch is a lot like the initial jump out of an airplane. It is exhilarating, fast paced, and comes with an amazing view, but what happens after the free fall? Eventually, as a blogger or content marketing pro, you need a good plan in order to breakthrough the initial launch and begin runningÃ high-traffic blog. Are youÃ really getting the traffic and attention you hoped for? Does your content have an ROI? Are youÃ going to be able stick theÃ landing without breaking your legs? Just like parajumpers, bloggers need a 5-point plan for sticking the free fall. Maybe you just launched a new blog, or maybe you are looking to revitalize a long-held content marketing plan. Either way, you need to have a process ready and that is what I have tried to compile in this post. I am calling it,Ã The 5 Point Plan For Running A Breakthrough Blog, and its actually pretty doable. This guide isÃ designed to take your blog from launch to high-end breakthrough traffic. The following five steps are what it takes. 1. Develop A Super-Human Understanding Of Your Audience We have been spending the entire month of August bloggingÃ aboutÃ finding, growing, creating, and (most importantly) understanding your blog audience, and weve been doing it for good reason Ã¢â¬â it is the cornerstone of any breakthrough blog. Your blog exists for the pleasure of your audience. If you dont understand them, then how will you ever reach them? Too often, we take the Field of Dreams approach to content creation. We believe that if we write it, they will come.Ã Wrong. We need to have purpose in what we publish. One of the things that we talk about often is learning to expand your content core.Ã The purpose of this exerciseÃ is to understand the difference between what you do, and what you need to talk about. This is where you start to understand your audience. The key is finding the content that your audience really cares about, and using those topics to reach them directly. It is a crucial component for any breakthrough blog. Further Reading: How To Find Your Target Audience In Content Marketing Are You Making These 5 Assumptions About Your Audience? How To Write For Two Audiences At Once 3 Hidden Google Analytics Reports To Help You Understand Your Audience 2. Find A Truly Unique Voice Lets face it. Youre arent the first person in the world to launch a blog in your niche, industry, or even on your city block. When it comes to blogs and content marketing there are few new ideas. Been there, done that. Dont let this dismal take on blogging stop you from trying though. The reality is that you dont have to be doing something new to be doing something great. Truthfully, most blogs are simply doing the same thing as everyone else. Theyre not that great. The key is to figure out how youre different. At , we call this aÃ Blue Ocean Strategy,Ã and it works because it is strategy without real competition. So, what is your Blue Ocean Strategy? The main quality of a Blue Ocean Strategy is that it is completely unique. There is no one-size-fits-all approach. You will need to come up with something on your own, but done correctly, it should provide you will a clear path to creating a blog that your audience loves to read. Further Reading:Ã Want To Make Your Blog Stand Out? Use The Blue Ocean Strategy How PixarÃ¢â¬â¢s Creative Process Will Help You Produce More Innovative Content 3 Memory Techniques That Get People To Remember Your Content Is Familiarity Killing Your Project Before You Even Launch? 3.Ã Create An Achievable Publishing Schedule You have to set a schedule detailing how often you willÃ blog. If you dont, youÃ will fail. Its as simple as that. For early bloggers, I like to suggest that they start posting content as much as five times per week. This is a great way to start learning the ropes and get used to pressing that daunting publish button. As good as that may sound, though, it wont always be achievable, and thats really the most important part about setting a blogging schedule: You need to find something that you can set, and achieve. Once you know how often you will post, you need to develop an editorial calendar and process for planning our your content before you start to write. Here at , we provide a free set of editorial calendar templates that make this process easy. These free templates are designed to break your content down into three tools: An annual overview to rough-out your content plan for the entire year. An idea zone to plan out individual posts and content ideas. A one-month calendar to plan out specific posts for each day of the month. Download Free Content Marketing Editorial Calendar Templates You can download these free templates and an easy step-by-step guide on how to implement them into your daily workflow from our website. Just follow the link above. The best part about using aÃ paper editorial calendar is that it can help you start the habit of using one to plan your content marketing. Eventually you will need bigger and better tools like itself, but this is a great way to ease-in without a major financial investment. Further Reading: Get Our Free Editorial Calendar Templates The Ultimate Guide To Writing A Consistent Blog With A Content Marketing Editorial Calendar Try This Breakthrough Content Marketing Workflow For Your Team Ã 4. Write AmazingÃ Content That Is Undeniably Sticky This is a biggy: To break through with your blog, you need to create better, and more original, content than everyone else. This can come in many unique forms. It could be longer (long-form content). It could be more visual. It could be better at telling a story. It could excel at SEO. Really, it could be anything. Even in a time withÃ Google, bots, and SEO, quality content is still the line that we need to measureÃ ourselves by, and it isnt always that easy. Sometimes content flows from our fingertips like lightning, and other times it drips like a painful leak in an old faucet. This is may require an adjustment to your process, but you mustÃ find a better way. One ofÃ first places to start writing stickyÃ content is with a greatÃ headline. Before you even start to create your content, headline generation is a good way to think through your post before words meet the page. We like recommend writing at least 25 different headlinesÃ during your early brainstorming process. This will get things flowing, and help you frame your content properly before going too far. You can also measure the emotional value of your headlines to ensure proper reach. Further Reading: Proof That Emotional Headlines Get Shared More On Social Media 25 Scientifically Proven Ways To Write Better Headlines For Your Blog 4-Step System For Writing A Great Blog Post, Even If You Have Writers Block The Perfect Blog Post: Simpler Is Better 5. LearnÃ How To Promote Your Content Like A P.R. Wizard One of the saddest stories in the world is the blog post that is published and never heard from again. After pouring all of your effort into an outstanding and insightful post, it will be up to you to make sure that it is heard around the world. In order to run a breakthrough blog, you are going to need to have a promotion plan in place. There are two big things that you need to be doing.
Tuesday, February 25, 2020
Analyse why London Ambulance IT project failure accurred, and where similar organisations might learn valuable lessens so that future IT projects don not folow - Essay Example The London Ambulance Service IT project was too ambitious and is an apt example of failure where technology was mistaken to be the solution. The London Ambulance Service (LAS) was responsible for accepting emergency medical calls and for dispatching ambulances as appropriate. LAS employed a computer aided dispatch (CAD) system to understand the emergency, resource the ambulance and dispatch. The ambulances were also fitted with an automatic vehicle location system (AVLS) which facilitated the CAD to track its progress in fulfilling a particular requirement. This project to make a CAD first started in 1987 with a budget of 3 million pounds. The objective was to automate human intensive processes of manual dispatch systems. It was abandoned in 1990 when the costs overshot but then a new management team was appointed in January 1991. After many deliberations, the system did go partially live a year later only to shut down in October 1992. LAS was the largest in the world, which covered 600 sq miles, 7 million people and had a fleet of 700 ambulances. Founded in 1930, LAS attended to 1600 emergencies per day. Government changes in NHS from mid-80s onwards led to pressure on LAS due to internal market, which led to management restructuring and disputes over working practices (London Ambulance Service Case Study). The magnanimity of the service did cause bottlenecks. Communication errors, difficulty in identifying the right locations, human judgment in identifying duplicate calls were disrupting services. To bring about overall efficiency computerization was sought. Various factors were responsible for the failure of the project, which include management ethos, bad procurement process, timetable, inexperience of suppliers, inadequate testing, poor quality assurance, poor training, and finally inadequate project management. The biggest mistake that occurred was